2 Mar

New Partner And Cashback Incentive At Worcester

Worcester City RunMomentum for the Worcester City Run is building with organisers confirming a new partnership with the University of Worcester and a payback incentive that will reward running clubs who take part in the events. Scheduled for Sunday 18 September, the day of racing includes the Worcester City 10K, Run-Bike-Run and Young Athletes Run.

Organised by Events of the North (the company run by Steve Cram) in partnership with Worcester City Council, the 10k made an impressive introduction in 2014 and attracted 2,000 participants last year. The rise of the event’s stature was underlined by the fact European champion Jo Pavey competed – and won—in the 2015 race. 

On the recent changes, event founder and director Steve Cram comments: “We’re delighted to be working with Worcester City Council again this year.  The Worcester City Run events grew significantly last year and I am confident that the same can happen again in 2016. Teaming up with the University of Worcester is really going to help. The university is already doing some excellent work to promote and celebrate sport, so we’re excited about the potential for integrating our event into that work.”

The payback incentive will use a sliding scale depending on the number of entries, the scheme means that any club can benefit financially when enough affiliated runners sign up to one of the two events.  Clubs can start to benefit from the payback scheme as soon as 10 members have signed up to run in either the 10K or Run-Bike-Run. 

On this, Cram adds: “Clubs in Worcester and the wider region have done a lot to support our event with competitors and we feel that now is the time to thank them. Of course, we hope that the payback scheme will lead to even more club representatives lining up at the start on 18 September, but it’s also a great way to give something back to the local sports community.”

Entries for the event are now open with early bird discounts available.