In an effort to combat high levels of inactivity in the city, Birmingham City Council have unveiled a new running strategy entitled RUN Birmingham. The latest project builds on the existing partnerships with Sport England, The Great Run Company and England Athletics and aims to inspire 5,000 people to take up running.
In addition to this target, the City Council are hopeful of attracting a further 15,000 people who may participate in sporadic activity to run on a more frequent basis. The ultimate aim is to have 100,000 people inspired to start and then to stay in the habit of running.
As a means of hitting this target, RUN Birmingham will provide accessible opportunities for residents to enjoy running, jogging and walking across the city. The programme will build on the Birmingham’s award winning Active Parks scheme and provide a joined up range of beginner running courses, social running networks, club activities and organised events, supported by a framework of online and community based help and advice, designed to support all abilities on their journey towards a fitter lifestyle.
Charles Johnston, executive director of Facilities and Planning at Sport England said: "We are excited to be investing into the growth of running in Birmingham. Bringing a range of providers together in one place to stimulate interest in running enables us to test out a range of approaches to getting people active."
“We will be using some of the latest technology combined with our developing insight to get people involved from communities across the city. The development of the new 10k event annually provides an exciting goal for many to reach, whilst very local couch to 5km programmes provides great entry points into running no matter what level of activity you have previously undertaken."