Manchester-based cloud provider UKFast has teamed up with leading sports travel company Sports Tours International in a £50,000 sponsorship deal. The new partnership aims to make the already-popular We Love Manchester 10K and the City of Salford 10Ks one of the top running double headers in the UK.
The major investment was announced yesterday at UKFast Campus in Manchester, where Chief Executive of Sports Tours International Chris Bird and Lawrence Jones, CEO of UKFast were joined by marathon legend Ron Hill and the mayors of both Manchester and Salford.
Commenting on the partnership, Chris Bird, CEO of Sports Tours International said: “On behalf of Sports Tours International we’re excited to announce this significant investment in our 10K races. It’s great to welcome UKFast as the lead sponsor of two of the region’s most popular races. The company shares our values and passion for promoting sport, health and wellbeing.”
UKFast CEO Lawrence Jones said: “It’s my mission to make Manchester the number one tech city in the UK and we can’t do that with everyone sat behind computers. We need to inspire people to get up from their desks and get their heart rates pumping. We want to get Manchester and Salford bouncing with energy."
UKFast has a reputation as a company with health and wellbeing at the core of its culture, with an on-site gym at its campus offices, a running club which meets each lunchtime and a yoga teacher who attends twice a week to deliver sessions to staff.
The We Love MCR 10K will take place on Sunday 10 July 2016. The City of Salford 10K will take place on Sunday 4 September 2016. To sign up for these races visit the Sports Tours International website.